Sales and Marketing Specialist
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Date Posted:
August 16, 2024
Department:
Sales
Reports To:
Executive Vice President, Sales and Marketing
Job Type:
Full Time
Hours:
8:00 am – 5:00 pm
FUNCTIONAL SUMMARY:
Reporting directly to the EVP Sales and Marketing, the Sales and Marketing Specialist is responsible for helping sales teammates through the sales cycle in support of new clients, as well as supporting marketing activities aimed at increasing brand awareness. The responsibilities will include creating presentations, performing market research on prospects and competitors, preparing reports and assisting in all areas of the marketing program. The incumbent should be adept at analyzing data using Excel and other similar tools and have a high-degree of creativity and experience with social media platforms and Google Analytics.
MAIN DUTIES & RESPONSIBILITIES:
- Create and distribute supporting documents and presentations to help the sales team in generating business leads including but not limited to sales decks and pricing presentations
- Collaborate with senior sales staff to create and maintain sales reports
- Maintain organized sales records and report key figures (KPIs) to the senior management team
- Analyze sales statistics to determine the performances of different products and salespeople
- Support sales in managing their pipeline to ensure timely and accurate forecasting.
- Keep up to date with developments, trends, and advancements related to sales and marketing
- Coordinate and attend conferences and tradeshows as necessary
- Create quality interactive or reading marketing materials to best represent a company
- Design and develop new marketing campaign concepts
- Writing, editing, and uploading engaging content to various digital/online platforms
- Analyzing online traffic and conversion rates and noting focus areas for future optimization
- Ordering new materials for the sales staff, as needed
- Take on Special Projects as assigned by management
- Performs other related duties
COMPETENCIES:
- Influence and Self Awareness: Understands strengths and limitations of how this influences performance.
- Build Relationships: Establishes strong working partnerships with individuals, teams and others to create opportunities and develop the organization.
- Leads Others: Models values of passion, accountability, creativity, effectiveness and resilience (P.A.C.E.R.) to build a positive workplace culture.
- Focus on Results: Promotes vision linked to organizational objectives with a strong results orientation for accountability for self and department, continuous improvement and system and resource management.
SKILLS:
- Accuracy – Ensures data presented is free from error.
- Achievement Orientation – Drive to meet or exceed a standard of excellence.
- Attention to Detail – Driven by concern for order, quality and accuracy.
- Conceptual Thinking – Applies conceptual reasoning to come up with creative ideas.
- Developing Others – Encourages professional and personal growth.
- Planning and Organizing – Plans, coordinates and prioritizes work for self and others.
- Teamwork and Collaboration – Works cooperatively with others to achieve collective goals.
- Technological Mindset – Understands and uses modern technologies.
EDUCATION/QUALIFICATIONS & EXPERIENCE:
- Bachelor’s degree in business administration, marketing, finance, or related field.
- Experience in logistics, transportation, supply chain and/or sales is an asset
- Proficient in all Microsoft Office applications, CRM software and marketing tools/software
- Excellent analytical, problem-solving, and decision-making skills.
- Effective communication skills.
- Strong business acumen.
- Detail-oriented and persuasive.
Join Our Team!
WHY JOIN US?
- Opportunity to build a career with a growing company
- Medical, dental, and vision coverage for you and your family
- Work in an environment where safety is our first priority
We are an equal opportunity employer committed to building and fostering a diverse workplace where people feel included and valued. We encourage applications from all qualified individuals.
Should you require accommodation for a special ability or need during the recruitment process, please reach out to a member of our Human Resources Team hr@reliablelogistics.ca.
ABOUT RELIABLE LOGISTICS?
Reliable Logistics is a solutions-based organization designed to help retailers, e-tailers, and consolidators optimize their logistics on a global scale. Predominately focused on e-commerce logistics intra-Canada, inbound Canada, and outbound Canada, Reliable Logistics provides an end-to-end solution including trucking (LTL/FTL), customs, fulfillment, and parcel shipping. We have a proven track record of servicing clients for over 20 years working successfully with enterprises of all sizes including fortune 500 companies. We are growing and looking for someone who is ready to grow with us. Confidence in our people is the basis of our drive and dedication to our customers.
About Us
The principals of Reliable Logistics come from the world of Logistics, transportation and technology. With combined experience, we are able to work with you to find the best solution for you and your company.
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